The entry fee is paid with imagination.
It’s the world’s first stuffed toys performance for stuffed toys. It all started with four friends and a young dad from Lisbon that, instead of staring to the stuffed toy (Pedro), decided to think of a surprise for the kid: inviting all the stray toys laying around us for a unique performance with the objective to offer them to the children of the Pediatric Hospital of D. Estefânia in Lisbon.
An idea that grew, reuniting more than 400 stuffed toys all over Portugal that transformed into a super production envied by any coliseum in the world – all done from a living room.
Proof that imagination is all that is needed to make a smile.
Share if you saw the performance!
Technical Data Sheet
The project was initially an incentive of four friends from Lisbon: Francisco Eduardo, Francisco Luz, Benedita Pereira and Armanda Santana. The team grew organically, developing from direction to print ads.
Directors Francisco Eduardo & Sbrugens
Assistant Direction Benedita Pereira & Armanda Santana
Art direction Francisco Eduardo & Francisco Luz
Production Francisco Luz
Copy César Sousa
Child Francisco Cruz
Edit Gonçalo Sbrugens
Social Media Sara Maia
Scene Photography Júlio Lobo Pimentel
Drone Júlio Torres
Stuffed toys given Children and adults from north to south.
Print ads Francisco Eduardo, Benedita Pereira, Francisco Luz